A Guide to Logo Colors
Businesses would do well with branding. It helps you catch your target customers’ attention and inform them about your business. You will find many different types of brands form the iconic, unforgettable, and the ordinary. But what is it that makes a logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
You should know about the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. Colors have an effect on what we think. Colors can speak to us in many different ways. Using certain colors in your logo helps to communicate what your business or brand is all about.
Questions about your business should be asked before creating your logo. Is your target market male or female? Are you going for the trendy or the classy? Do you have an age group in mind for your target market? Is your business high-end or middle-class? If you want a logo that truly speaks to your audience, then consider answering these questions. It can help solidify your brand.
Different colors evoke different feelings in us. Entering a blue room will give you a different feeling from entering a yellow room. Each color will have a different thing to say to use. The colors are listed below and how it makes us feel and think.
There are two categories of colors, the warm colors and the cool colors. Let’s look at the warm colors first.
Red is a color that attracts men. You can associate the color red with fire and passion. it can grab anyone’s attention because it speaks of urgency. It gets people pumped up because it increases heart rate.
Orange is a friendly, playful color. It is a color of energy. It has a great effect on children.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.
Here now are the cool colors.
Blue is the most popular logo color. It represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.
If your business has something to do with the outdoors, then using the color green for your logo is ideal. It conveys newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
Purple conveys luxury. It can be mysterious but it is grand and distinguished.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
In its own category is black and white. They are more powerful when combined with other colors.
In this website, you will learn more about logo colors so check it out!